The famous faces of New Zealand may have to do their laundry and their grocery shopping like the rest of us (at least we presume they do), but the life they lead on social media is the stuff dreams are made of.
With pics from glittering events, fabulous holidays and loved-up adventures scattered liberally through their Instagram feeds, these celebs and their online exploits leave us positively green with envy.
Of course, when it comes to coveting an Instagram existence, the first name that crops up is that of Colin Mathura-Jeffree.
The model and TV personality's Instagram feed is littered with posts from the most glamorous events the country has to offer, selfies with a variety of other famous folk and overseas junkets we would kill for.
It's little wonder the man tags his photos with #lifeinthefastlane.
Envy factor: Off the Richter scale.
This former All Black's Instagram feed has certainly had a healthy dose of glamour injected into it since he and his family moved to Paris.
In between his rugby commitments for Racing 92, Dan Carter has enjoyed a life filled with the most exclusive of fashion shows, opulent dinners, awards ceremonies, fancy product launches and some idyllic European holidays.
Not bad for a boy from Canterbury, huh?
Envy factor: C'est too much! We are weeping with the envy over here.
The Real Housewives
It should come as no surprise that the women from the Real Housewives of Auckland lead some very glamorous lives on social media.
Michelle Blanchard's Instagram is heavy on beautiful modelling poses, while Gilda Kirkpatrick's social media shots are dominated by parties and holidays in amongst the snaps of her young family.
But it's Anne Batley Burton who takes the cake here – there is hardly a photo on her page that doesn't see the self-proclaimed "Champagne Lady" with a wine glass in hand at some fabulous event.
Envy factor: High, even if we aren't sure we'd have the stamina to keep up with Anne in the champagne stakes.
Matilda Rice and Art Green
The original Bachelor NZ romance is still going strong, with Matilda Rice and Art Green consistently posting relationship goals for the rest of us on their Instagram pages.
The loved-up duo like to leave us green with envy as they share happy holiday snaps and date night pics. Even their gym workouts look a thousand times better than ours on Instagram.
It would all be terribly annoying if they didn't also like to poke gentle fun at each other via social media.
Envy factor: Strong. These two are too cute.
Kayla Cullen and Shaun Johnson
This sporty couple also leave the online masses envious.
With both at the top of their respective games of netball and rugby league, it's inevitable that Kayla Cullen and Shaun Johnson's social media accounts are dominated by expensive sports gear and swanky events.
But it's their shiny, happy faces plastered all over their Instagram pages that leave us wanting to achieve similar relationship goals.
Envy factor: Strong. These two are also too cute.
Is anyone having as much fun as Brodie Kane right now?
Apparently not, if her Instagram account is to be believed. Breakfast's new sports presenter has long been one of Spy's favourite party girls, and now she gets to hang out with some of the nation’s favourite athletes too.
Rapping in a car with Joseph Parker? Wearing gold medals from the Rio Olympics? Sticking post-it notes on All Blacks? Getting glammed up for the boxing?
Envy factor: High. We wish we were having half the fun Brodie is.
But Brodie Kane isn't the only member of the Breakfast alumni inspiring envy online.
He may not be warming the couch on the set anymore, but Rawdon Christie has sure been making the most of unemployment by the looks of things.
The presenter has been documenting each day since leaving TVNZ and his adventures so far have included fishing trips, skiing trips, overseas holidays and hotel room upgrades in Hawaii.
Envy factor: Pretty high while we sit here in our office chairs. Well played, Mr Christie. Well played.