All Black Ardie Savea will launch his own clothing range this week.
Together with long-time partner Saskia Hartmann-Hechenberger, the best dressed AB has channelled his creative juices into streetwear brand, Ardie Savea Clothing.
The couple are expecting their first child, but that hasn’t prevented them launching a fashion label a few months before the due date.
Hartmann-Hechenberger, 23, has a business background and will manage the brand, while Savea juggles the role with his chocka rugby schedule.
Savea has been interested in fashion since he was a child. At Rongotai College he would even alter his school uniform to a style he liked.
The talented flanker says he always wondered “What if...?”
Hartmann-Hechenberger told Spy Savea did not start to realise his dream until she said: “Let’s do this together, and see what happens.
“We started at the beginning of the year with the mantra: ‘If you don’t try something you’ll regret it’.”
Designer Tuakana Metuarau, a schoolfriend of Savea, created the logo and branding, which features Savea’s face as stylised emoji.
Seeing his logo on the clothing has left the 1.88m 23-year-old feeling “pretty chuffed and proud”.
Savea’s style has put him on Spy’s best-dressed lists. He favours casual chic and cites American basketball player Russell Westbrook as an inspiration.
The first Ardie Savea Clothing range is a hip cotton streetwear collection.
Photographer Louise Hatton, partner of Savea’s Hurricanes team-mate Brad Shields, did the photo shoot and next weekend fans can view and purchase the entire Ardie Savea Clothing collection online.
For a sneak peek and the website address announcement, check out @ardiesaveaclothing on Instagram.