Kanye West and wife Kim Kardashian may have been VIP guests at the opening night of The Cher Show, but that didn't stop one of the musical's actors from calling out the rapper for being on his phone mid-performance.
West was named and shamed on Twitter by Jarrod Spector, who plays Sonny Bono in the Broadway musical based on music icon Cher's life.
Spector's bold tweet was met with widespread praise, with people applauding the actor for being brave enough to call out West's bad manners so publicly.
— Jarrod Spector (@jarrodspector) December 4, 2018
JARROD SPECTOR I AM IN LOVE WITH YOU FOR SO MANY REASONS BUT RIGHT NOW THIS IS NUMBER ONE AND TWO AND THREE AND FOUR
— Patti Murin (@PattiMurin) December 4, 2018
Omg that is the single rudest thing ever. Especially from someone who should know better. Have some respect Kanye
— Lesley (@MommyRou) December 4, 2018
This is iconic
— Holly Jolly (@Hollykach00) December 4, 2018
He was taking up the seat someone could've sat in who would've really appreciate dthe opportunity to see great musical theater. What a shame.
— Joanne Guthrie-Gard (@jojogard) December 4, 2018
You just won the internet, Jarrod!
— (@NoelleHannibal) December 4, 2018
In a surprise move for the usually combative social media user, West later took to Twitter to apologise to The Cher Show cast, saying that he and wife Kardashian had in fact been moved by the production.
It's not the first time West's behaviour has raised eyebrows in recent months, with the rapper criticised for a bizarre appearance on Saturday Night Live in September.
During the show's closing credits West launched into a pro-Donald Trump rant while wearing a "Make America Great Again" hat.
SNL cast members shook their heads during West's surprise speech while the audience fell "dead quiet", Variety reported.
West later met with Mr Trump in the White House in front of reporters and has tweeted his support of the US president on multiple occasions.
However recently it seems the actor has backed off making political statements, tweeting instead that he was building a "fireproof community" after the California wildfires threatened to destroy his home.