Former All Black Xavier Rush, 38, is sporting a new head of hair.
The Cardiff-based, eight-test international underwent a hair transplant procedure with KSL Hair UK.
So impressed with the results — and his new hairline — Rush has shared a promotional video of his new look, and his reasons behind it, on social media.
"I now have hair thicker than I have ever had," he said. "It will get even thicker and the best thing about it is it will never fall out."
Rush said members of the rugby fraternity had been blown away by his look.
"It is a common thing with men now. They want to be better groomed.
"I couldn’t be happier with it. Also I feel younger. I wouldn’t say I was unconfident [before the transplant], but I do feel more confident."
Rush never felt any pain during the appearance-changing procedure. "I always felt very comfortable," he said.
"The scariest part of all is when you finish and look in the mirror for the first time. I was nervous about that, I was thinking, ‘I may not like it, what if I don’t like it — what if it looks fake?’.
"It was daunting, but the second I looked at it I thought, ‘Wow, I am happy I have had this done’."
Hair-loss is a sensitive subject for many Kiwi blokes, and the solution for most in the modern world is to shave the problem away — a trend former All Black coach John Mitchell made his own — or to get a toupee.
Other leading professional sportspeople to undergo hair transplants in recent years include cricketers Shane Warne, Graham Gooch, Doug Bollinger and Jacques Kallis, and English football star Wayne Rooney.
Meanwhile, Rush is set to return to New Zealand next year in a charity ride to raise funds for Cardiff-based Velindre Cancer Centre. In the 10-day ride during the British and Irish Lions
tour of New Zealand Rush will cover 400km through the North Island.