Taika Waititi is known for getting behind big issues, and he’s throwing his weight behind another one.
In a recent video posted by New Zealand Human Rights, Waititi fronts the #GiveNothing campaign to help end casual racism, and his tongue is firmly in his cheek.
The Thor director gives a straight-down-the-camera delivery about wanting Kiwis to be “more racist”.
“I’m calling on everyone of my fellow kiwis to help support a very important cause, racism… needs your help to survive.”
"You may not be in a position to give much to racism, but what you feel comfortable giving will make a difference."
“You don’t have to be a full on racist – just being a tiny bit racist is enough.”
“A smile, a cheeky giggle, even a simple nod in agreement, it all adds up and gives others the message that its ok.”
Watch the full video here:
For more information about it, go to the website givenothing.co.nz