Once upon a time, celebrities dared not admit their enviable appearance had had a little help from the plastic surgeon's knife.
But in 2017, with appearance medicine ever present in society, more stars are publicly sharing their experience with cosmetic surgery. And although the majority are thrilled with their procedures, it’s not been a positive move for everyone.
Popular mummy blogger and former model Anna Reeve has been very candid with many aspects of her life and she’s treated her trips to the plastic surgeon with the same unvarnished truth.
After freely admitting to having breast augmentation several years ago, Reeve decided this year to address a body issue that arose after having her twin sons, Oscar and Hunter – the dreaded 'mum tum' that many women find themselves with after giving birth.
When Reeve was booked in to have surgery to repair a hernia in April, she decided to kill two birds with one stone and get a tummy tuck at the same time.
The night before her surgery, Reeve told followers of her blog the excess skin around her stomach had bothered her for three years.
"I literally can feel [the skin] on my lap when I sit down," she wrote. "It gets in the way of how I dress. I know a lot of you will think I'm crazy and don't think I have this tummy at all, but I hide it well."
She said she wanted people to know that "it’s okay to do something like this for yourself".
"I'm not saying everyone has to get rid of excess skin. If you are happy with it, then that's awesome. But if you're not and you want to do something about it, then that's okay, too."
Reeve is now back at the gym after a two-month break and working on her core strength once more.
But she told her 22,300 Instagram followers this week another issue had cropped up since having her tummy tuck.
"I have noticed my arms started carrying extra weight," she said.
"I'm really happy I finally fixed the hernia, my muscle separation and that lovely extra skin I was blessed with, but as they say the fat cells that were removed with that extra skin means weight pops back in places that it didn't before. So [the] goal is to tone up these arms big time!"
Since having my tummy surgery we have been building back my core strength. But now my tummy isn't my problem area, I have noticed my arms started carrying extra weight, especially with having that 2 months off the gym and being very sedentary. So combining these core/arm exercises with @coach.aaron has been a goodie. I'm really happy I finally fixed the hernia, my muscle separation and that lovely extra skin I was blessed with, but as they say the fat cells that were removed with that extra skin means weight pops back in places that it didn't before. So goal is to tone up these arms big time!
Former Bachelorette Dani Robinson has also been open about going under the knife.
Not long after starring in the first season of The Bachelor NZ, she made the decision to get breast implants, increasing her bust size to "a big B-cup/small C-cup".
Robinson told Woman's Day last year she’d thought about getting the procedure "for a while" even though she felt "just as good without boobs".
"[But] I definitely feel more feminine and curvy," she told the magazine after getting the implants.
"I’m still learning how to dress for them and how not to show them off. Usually I'd walk around in a bikini everywhere, but now I feel like everyone’s staring at me. Everything in my wardrobe just looks sexier on me now."
And Robinson isn't the only famous Bachelorette to opt for breast enlargement.
Naz Khanjani, the breakout star from The Bachelor NZ's second season, has also spoken openly about the cosmetic surgery she had in Thailand, which took her from a B-cup to a D-cup.
In a chat on Newshub's Facebook page earlier this year, Khanjani said she had the procedure because she "wanted bigger boobs".
"I wasn't happy with my natural ones. I can say that openly.
"It's my body, I can do what I want with it."
The bodybuilding enthusiast has, however, ruled out any cosmetic surgery on her face.
"I would never touch my face and I don't plan on doing it."
Nicola Robinson Evans (formerly Nicky Watson)
But not everybody has had such a positive experience with their breast implants.
Like Victoria Beckham, Pamela Anderson and Glee's Heather Morris, Nicola Robinson Evans made the decision to have her breast implants removed in May this year, telling Australia's Sunday Night programme they had been the "deepest regret of her life".
This week, Robinson Evans told her Instagram followers a little more about her choice to have the implants removed.
"To cut a long story short, the implants had to go and, in all honesty, I was so very happy to wave goodbye to them and also exceptionally fortunate to be in a situation to be able to afford to say goodbye to them!" she wrote.
She added that she didn't like how her implants felt or looked and had spent the last six years feeling "an innate need to do everything to make sure that my body is an absolute temple".
"If by chance my husband [celebrity chef Pete Evans] and I hit the jackpot and a sweet little bub was to come through me/us, plus of course there's the two lil extraordinary angels [Evans’ daughters] that are already in my life, that I would never wish to be influenced by me or anyone else to make the same, naive, fear-driven choice that I did many, many moons ago." (sic)
She may not have opted to go under a surgeon's knife, but Real Housewives of Auckland star Julia Sloane freely admits to partaking in non-invasive cosmetic treatments.
One such treatment – the vampire facial made famous by Kim Kardashian – even featured on an episode of the reality TV show that made her a household name.
Sloane was filmed getting the treatment – which involves being injected with your own blood after it's been spun in a centrifuge – on her neck.
She told Woman's Day she's also a fan of Botox, saying the treatment is so prevalent in Auckland now, "it's just like booking in for a wax".
"I don't give a damn what people think,” she went on to say about her. "Some days I do miss how I looked in my 30s though, but I'd need a face-lift if I wanted to revert back to that."