Kiwi singer–songwriter Kimbra is taking a stand against animal cruelty.
She stars in new campaign video for PETA which explains that there are no penalties for animal abuse on rabbit farms in China – the source of 90 per cent of the Angora sold around the world.
“Please think twice before buying that sweater”, she says. “If the label says ‘Angora’, remember these rabbits and leave the item on the rack.”
In a behind-the-scenes video from Kimbra’s photo shoot, the singer says how she felt when she watched the footage of Angora-wool farms.
“I think what blew me away the most was just the pain that they were so clearly in and the noises they make. As human beings, we can see, you know, when an animal is in pain. It is very similar to the way we react to physical pain with the screaming”.
“Just choose something else, you know – it’s not a big sacrifice to make to go for a cruelty-free product.”
Top Aussie designers like Wayne Cooper, Nicola Finetti, Alannah Hill, Aurelio Costarella, and Collette Dinnigan have banned fur and Angora wool from their lines.
Other brands choosing not to sell Angora items include Myer, Target, Cotton On, David Jones, Forever New, and Bonds.