Raglan-based model Vinnie Woolston and his distinctive Maori tattoo are the two stars of the latest campaign for L'Homme Yves Saint Laurent.
A half-naked Woolston features in the film La Nuit de L'Homme, directed by Colin Tilley, who is famous for his music videos for artists such as Justin Bieber, Nicki Minaj and Kendrick Lamar.
The sultry video was filmed in Chile and is quite the watch.
Woolston was also enlisted by Spanish fashion label Mango in December for a campaign alongside supermodels Cara Delevingne and Kate Moss.
Andrea Plowright of 62 Models says she's thrilled for Woolston and the huge exposure his latest work with YSL is getting.
Plowright told Spy Woolston's multi-cultural look is a trend becoming popular with international fashion houses.