Taika Waititi has appeared at the forefront of a new campaign aiming to build a conversation around New Zealand's child poverty rates.
The Thor: Ragnarok director has appeared in a video for Variety's Dear New Zealand campaign which launched this week, in which he reads a heartbreaking letter written by a "real Kiwi kid" living in poverty.
She talks about life with their sister and mother, the latter of which was in a car accident and is "always in pain" but still works hard and studies; "we know she is trying to get us out of the situation we are in".
For this child, a "treat" is going to the shop and getting "any piece of fruit I like". She can't play sports despite wanting to, because it would be "selfish" to use the money for sports when the family needs it. And because she had her raincoat stolen and can't afford a replacement, she says she's "lucky I'm quite tough and can handle the cold".
Waititi finishes the video by saying: "Forget who's to blame, these kids are our kids, it's not their fault."
The What We Do in the Shadows star tweeted about the campaign saying: "we should probably start talking about child poverty".
A host of other well known Kiwis from the worlds of television, radio, music and even rugby have taken part in the campaign.
Everyone from Lizzie Marvelly to Toni Street to Sir Graham Henry have shot clips in which they discuss their ideas to end child poverty.
Check it out here at Dear New Zealand's website.