Master juice cleanses, cabbage soup diets and macrobiotic meal plans. When it comes to eating in image-conscious Hollywood, no diet is too extreme for those on the A-list.
But what about our local stars?
Are they also joining the next big diet craze? Do their eating regimes consist merely of cocktails found at the many long lunches they’re invited to attend? Or is it green juices and paleo choices all the way?
As we prepare to stuff ourselves with hot cross buns and chocolate Easter eggs, we sneak a peek at the stars' Instagram-worthy meals. (Because what is Instagram without photos of what people are eating, after all?)
Nothing perks up an office quite like baked goods, especially when you work in TV.
With celebrity chefs bringing in their wares and PR companies sending in samples in the hopes their product will get plugged on air, free food is often to be found in a newsroom. And it’s always cause for excitement, as The AM Show host Duncan Garner demonstrates below.
Between free food at the office and canapes at various events around town post-work, surely local celebs must be slashing those grocery bills at home?
How do comedians fuel themselves for the slog that is writing a show, relentlessly promoting a show and then performing that show (hopefully) around the world?
Rose Matafeo, who is currently performing at the Melbourne Comedy Festival, told her Instagram followers it was "important to fuel your body with good food that’s gonna give you the energy to get through the big day ahead", as she posed with a banana and a chocolate Easter bunny.
Matafeo also recently told her fans she had travelled on the London Tube for an hour just to get her hands on another stand-up staple, instant ramen. And she's not averse to a little indulgence in extravagant ice creams either.
They may be ladies that lunch, but even the Real Housewives of Auckland have to worry about the more mundane household grocery shop.
Louise Wallace proved this week that she doesn't exist solely on Bluff oysters and wine at Euro – but talk about going from one glamorous extreme to another...
Newstalk ZB's Rachel Smalley is running the Boston Marathon this month and has spent the last few weeks carb-loading for the event.
She told her Instagram followers three weeks ago the upside of training for a marathon was the seven meals a day she was eating. The downside was the tin of sardines that made up one of those meals.
But when morning tea alone consists of a big potato salad with a slice of apple cake and whipped cream, we almost get the urge to take up running. Almost.
So what do international models eat? When your career consists of modelling tiny sample sizes on a runway, there probably isn’t a lot of carb-loading going on.
Judging by her Instagram posts, Kiwi model Georgia Fowler subsists on plenty of coffee, proclaiming it to be one of her "essentials" at London Fashion Week.
But she's also given us some evidence that models do eat after all.
Meanwhile, Prime Ministers choose to eat highly controversial pizza.
When Bill English shared a Facebook photo of a pizza he made for his family, featuring tinned spaghetti and pineapple as toppings, the internet lost its mind.
American late night talkshow host Jimmy Kimmel went so far as to declare English’s dinner an "act of war".
"Impeach that man immediately," he said.
Celebrity chef Nadia Lim has since shown English the error of his ways and saved him from further crimes against pizza.
Matilda Rice and Art Green
Considering a big part of this couple's brand is healthy living, Matilda Rice and Art Green’s meals seem to feature a lot of green smoothies, turmeric lattes, pasta substitutes (such as zucchini 'spaghetti' or bacon used as lasagne sheets), as well as other Paleo-friendly goodies.
But mince is also a mainstay in Rice's life (it even says so in her Instagram profile), with nachos being her "favourite meal of all time".
Don’t go changing, Matilda!