All Black launches fashion label

Section
Spy News,
Publish Date
Saturday, 7 October 2017, 4:26PM
Ardie Savea is launching a clothing label together with long-time partner Saskia Hartmann-Hechenberger. Photo / supplied
Ardie Savea is launching a clothing label together with long-time partner Saskia Hartmann-Hechenberger. Photo / supplied

All Black Ardie Savea will launch his own clothing range this week.

Together with long-time partner Saskia Hartmann-Hechenberger, the best dressed AB has channelled his creative juices into streetwear brand, Ardie Savea Clothing.

The couple are expecting their first child, but that hasn’t prevented them launching a fashion label a few months before the due date.

Hartmann-Hechenberger, 23, has a business background and will manage the brand, while Savea juggles the role with his chocka rugby schedule.

Savea has been interested in fashion since he was a child. At Rongotai College he would even alter his school uniform to a style he liked.

The talented flanker says he always wondered “What if...?”

Hartmann-Hechenberger told Spy Savea did not start to realise his dream until she said: “Let’s do this together, and see what happens.

“We started at the beginning of the year with the mantra: ‘If you don’t try something you’ll regret it’.”

Designer Tuakana Metuarau, a schoolfriend of Savea, created the logo and branding, which features Savea’s face as stylised emoji.

Seeing his logo on the clothing has left the 1.88m 23-year-old feeling “pretty chuffed and proud”.

Savea’s style has put him on Spy’s best-dressed lists. He favours casual chic and cites American basketball player Russell Westbrook as an inspiration.

The first Ardie Savea Clothing range is a hip cotton streetwear collection.

Photographer Louise Hatton, partner of Savea’s Hurricanes team-mate Brad Shields, did the photo shoot and next weekend fans can view and purchase the entire Ardie Savea Clothing collection online.

For a sneak peek and the website address announcement, check out @ardiesaveaclothing on Instagram.

Which colour will you choose??? Step out of your comfort zone and try something new 🤘🏽.. One more colour to come 🤗

A post shared by Ardie Savea Clothing (@ardiesaveaclothing) on Oct 5, 2017 at 9:39pm PDT