If you happened to take a casual flick through your Facebook, Twitter or Instagram feeds over the weekend, chances are you were probably bombarded with many variations of the same photo: a giant screen displaying a photo of Adele's closed eyes.
Yes, most of Auckland attended one (or more) of Adele's three concerts at Mt Smart Stadium, with almost all of those people choosing to mark the occasion by uploading a picture similar to the one Toni Street has demonstrated for us below.
For those who didn’t head along to one of the sold-out shows, this barrage of photos incited vague annoyance in some – and extreme FOMO in others.
But not everybody in town spent their evenings singing along to Adele's greatest hits. These stars kicked FOMO to the kerb and made the most of their Adele-free weekend.
Hanging with Sir Richard Branson
Adele wasn’t the only famous Brit visiting Auckland this weekend, with entrepreneur and philanthropist Sir Richard Branson also in town for his own event at Vector Arena last night.
But before that, he spent his Saturday night partying with some of New Zealand’s famous faces at Seafarers Members' Club in Britomart.
Those who got to enjoy the billionaire's company included Rachel Hunter, Bret McKenzie, Hayley Holt and Samantha Hayes.
Paralympian Liam Malone certainly looked like he'd had his night made, posing with Branson (and one of Malone's crutches) at the party.
4 years I turned my life around after drink driving. I gave up my Saturday nights out in pursuit of dreams. One Saturday 4 years later and I have the privilege of dining with @richardbranson I started at rock bottom now we're here. I encourage you all to start going after your dreams and celebrate where ever you're starting from. Richard believes in making the most of every moment in life - even when stuck in crutches ❤
And All Black Beauden Barrett's partner, Hannah Laity, also got to enjoy Branson's attentions in what proved a memorable birthday dinner for her (and for Barrett – because how often do you get a fend to the face from a billionaire?)
Ok so, someone really blew birthday dinner out of the park... since I was a child my dad has bought me all of Richard Branson's books and tonight I finally got to meet him along with a handful of other truly remarkable New Zealanders!!! What an amazing night at @seafarersclub 💃🏼 #BirthdayWithBranno #MoreInterestedInMeThanBeauden 😂
Matilda Rice and Art Green
New Zealand's First Couple of Reality TV, Matilda Rice and Art Green, chose to spend their Saturday night at QBE Stadium in Albany, watching the Blues demolish the Bulls.
The duo marked Rice's first ever Super Rugby game with matching bucket hats and awkward posing.
The couple then rounded out the weekend with a casual triathlon. As you do.
Actress Teuila Blakely also had a big Saturday night, but not before rubbing shoulders with Prime Minister Bill English at the Pasifika Festival.
And after completing her hosting duties at Dunedin's ID Fashion week, Newstalk ZB presenter Rachel Smalley spent her weekend running the Otago Peninsula in preparation for her Boston Marathon effort next month.
According to her Instagram post, she hit the wall at the 31km mark and had to stop at a local dairy for a Coke, a pie and a chocolate bar.
Running the Otago Peninsula this weekend and clocking up some big kilometres before I start tapering for the Boston Marathon. I thought I was doing well but I'd completely mucked up my nutrition and my blood sugar crashed about the 31km mark. My legs went to jelly and I was suddenly starving hungry. So I stopped at a dairy - drank a can of coke, ate a pie and had a snickers - and then ran home happy 😜 Not ideal, but you do whatever you need to to get the job done. #whoateallthepies #me #cokeislife #eatingforboston #lunchofchampions #marathoner #girlrunner #strongnotskinny
Kate Hawkesby spent much of the weekend lamenting her lack of a ticket to one of Adele's shows.
She told her Instagram followers that she was resorting to eating gingerbread cookies meant for her daughter because that was how bad she felt about missing Thursday's concert.
Hawkesby also took a photo posing next to the traffic travelling to Adele's Saturday show, saying it was "virtually the same as being there".
But she finally caved to the FOMO last night and bought last minute tickets to Adele's final Auckland show – leaving herself an hour to get out of the house and "drive like a maniac to Mt Smart Stadium".
And she marked the occasion with – you guessed it – one of these photos.