Oprah's latest venture...mashed potatoes?

Publish Date
Thursday, 10 August 2017, 3:51PM

By Joseph Pisani

Oprah Winfrey is a superstar on TV, in books, magazines, social media - every conceivable way. Now, she's taking on a new venture involving...potatoes and soup.

The queen of TV is headed to the supermarket aisle with her own line of refrigerated soups and side dishes having teamed up with food giant Kraft Heinz to launch the line after creating a joint venture earlier this year.

The new brand, called O, That's Good!, will offer comfort foods with added vegetables, such as mashed potatoes with cauliflower mixed in. A broccoli cheddar soup has butternut squash to replace some cheese.

"This product line is real, delicious food with a twist," Winfrey said in a statement Wednesday.

Kraft Heinz Co. said the new brand has no connection to Winfrey's deal with Weight Watchers and won't mention the weight loss program on its packaging. Winfrey bought a 10 percent stake in Weight Watchers two years ago and appears in its ads.

The Oprah-branded soups and side dishes, priced below $5 each but its unclear if or when they'll make their way to New Zealand.